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Another release of the popular Maritime Impact magazine issued by DNV GL for their customers and business partners. This issue was published under motto - Uncovering the Potential. Have a look in this paper and you will find so much interesting inside. The first part of the publication contains some news on the innovation and technology, fleet performance, environment protection, latest energy studies, LNG bunkering issues, green shipping etc. this block is followed by the updates in the cruise market and standardization, ship security and international conferences. There is a separate article dedicated to the new classification notation developed and offered by DNV GL - GAS READY, and about the Barzan container vessel, the first one to be delivered with this new notation. Significant part of the paper deals with the environment protection - we all know and understand that speed shall no longer be considered the only thing that matters in the shipping industry - the increasing importance of the sustainability is something to be discussed. The optimization of the fuel consumption is also one of the trending matters of today's industry - and the technical expertise, huge experience and many solutions enhancing the efficiency, that were proposed by DNV GL professionals, are playing a serious role.