23.04.2024

THE BUSINESS AND MANAGEMENT OF OCEAN CRUISES

The business and management of ocean cruises

Author(s) Michael Vogel, Alexis Papathanassis, Ben Wolber
Publisher CAB International
Date 2012
Pages 296
Format pdf
Size 1 Mb
D O W N L O A D

 

 

 

 

 

 

Nowadays, operating cruise vessels requires thorough knowledge of the cruise line work principles, which is a mixture of the different economic, technological, social, and environmental systems, forming the final product. The due attention shall be paid at all times to the uncertainties and conflicts that commonly arise when minimum of two of the above-mentioned systems are interacting.

This all creates serious issues for those dealing with the cruise shipping business. The idea of the authors of this book was to capture and duly document the most critical managerial challenges that the ocean cruise ship managers and operators have to face. Considering the number of people involved, this task is really of huge importance and needs to be addressed in detail.

The book is arranged in six parts, first one giving some general background of the cruise industry. The corporate, marketing and product management of the cruise lines are the topics of the following two parts, while the others will shed some light on the operation management, and future of the cruise industry.

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